The CREEM
LEAGUE
NFT collection
Role:
Creative Director/ Lead Artist
Client(s):
S&C Productions, Sony Music, Sogaworld
Project Summary:
In 2021, I collaborated with Strawberries & Creem Festival, Sony Music and Sogaworld to create eight of the world’s first music festival NFT trading cards. These limited edition cards, inspired by the headline artists of that year, offered owners exclusive perks and VIP experiences at the festival. As the Creative Director of this project, I led a team that blended art with innovative technology, not only showcasing true creativity but also set a new trend in music festivals, offering attendees unique, immersive experiences.
CREEM LEAGUE 21
NFT COLLECTION LAUNCH VIDEO
African Giant
The Block Boy
Soul Sister of Chicago
The Founders
King Of The North
Queen of Blessings
Wizard of Rap
Force Of Nature
“Cambridge-based festival Strawberries & Creem has become the first UK festival to partner with non-fungible token (NFT) platform Serenade to allow consumers to buy tickets through NFTs and unlock music experiences on site.
Owned by Sony Music-backed promoter Senbla, and managed by S&C Productions’ MD William Young, co-founder Preye Crooks and head of partnerships Chris Jammer, Strawberries & Creem offered NFT collectable trading cards, called The Creem League 2021, that will unlocked exclusive experiences at the festival.
The initiative has seen S&C team up with British-Namibian creative director, illustrator and music producer HAM the Illustrator
and blockchain specialist Soga World to create a collection of eight limited-edition NFT trading cards featuring a series of superhero characters inspired by the headline artists due to perform at the festival at Childerley Orchard from 18-19 September 2021.
Limited to 200 editions each, owners of the NFTs will have access to VIP perks at the festival including backstage access, VIP hospitality, exclusive content, special memorabilia and the “best seats in the house”.
S&C said each edition will be minted on the blockchain, and the series will never be replicated.”
Extract from the xxx artcle:
"We want to establish ourselves as one of the most progressive festivals in the world, and NFTs give us the opportunity to reach a new audience in a rapidly growing market. Working with Soga World, we are now able to not only offer tickets, but specific experiences within the festival itself, across an exciting new platform. As the first Festival in the country to do this, we hope to see this adding another exciting dimension to our offering. HAM The Illustrator has produced some incredible pieces that we're thrilled to share with our network, and it's been a joy to bring the project to life.”
- Preye Crooks (Strawberries & Creem Festival Co-Founder, A&R Sony Music)